Insta360 ONE is a versatile 4K 360 camera that represents a breakthrough for both immersive storytelling and for the way that we capture and share traditional framed video. With its unique FreeCapture technology, it stands to change the way we think about cameras in general.
In the teaser poster, we aim to keep ONE mysterious. But in the same time, we need to tell audiences about its revolutionary to cause expectation and curiosity.
We finially get inspired by the Monoliths in In Kubrick’s film 2001: A Space Odyssey. In the movie, one of the Monolith triggers a considerable shift in evolution, starting with the ability to use tools and weaponry. Another one opens up a stargate that takes Dave Bowman on a trip across the universe at faster-than-light speeds.
We design our poster based on one scene in the movie. We replace the Monolith with Insta360 ONE as a symbol of revolutionary. In the meanwhile, the low angle view of ONE and the sunlight illuminating on the edge of the product remain it mysterious perfectly. Besides, the dramatic sky and the moon suggest the dawn before the revolution.