design & art director

EN

WHERE

WHERE

logic & passion

logic & passion

light & shadow

light & shadow

convergE

convergE

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scroll to view more

©2024

©2024

Design & ART

Design & ART

DIRECTOR

DIRECTOR

FROM SHENZHEN

FROM SHENZHEN

SELECTED

WORKS

BLOG

ABOUT

I'm illusate, a design and art director focused on launching electronic products and creating brand campaigns. I started the design team at Insta360 from scratch and grew it to 80 people.

I've led in-house creative teams and external contractors on both online and offline brand marketing projects, including web, UX, UI, EDM, OOH, print, social, E-commerce, 3D animation and video, covering the marketing funnel from awareness and consideration to conversion.

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